Even better than Hadoop!

You know what’s even better than using Hadoop? Using Apache Hadoop!

Even better is Apache Ambari to manage your Apache Cassandra data store through Apache Hive with Apache Pig to make it simpler to write Apache Spark compute flows… Or, if you want it assembled for you, just grab the latest Apache BigTop, which already includes a bunch of Apache Hadoop related packages all together.

How can we do a better job of getting at least a single “Apache Hadoop” into some of the many media stories about Hadoop these days? It’s great that all these vendors are making great technology and projects that power big data, but with all their success and fancy marketing campaigns, you’d think we could get just a tiny bit of credit in the popular press with the actual committers on the core Apache Hadoop project itself. Or any of the other Apache project technologies that these vendors, other software companies – and just about every other company too – rely on every day to help make their websites work.

Would it hurt marketers and journalists and bloggers to throw in just one extra “Apache” before talking about the many free Apache software products that help power more than half the internet?

The ASF and Apache projects give away a tremendous amount of technology every day under our permissive Apache license – always for free. All we ask is respect for our trademarks, and a little bit of credit for the many volunteer communities that build Apache software.

P.S. Apache projects love to get more code, documentation, testing, and other contributions too! And the ASF has a Sponsorship program.

But what we we really want is what every human wants: just a little love. Just an extra Apache here and there makes us feel better.

Thanks!

Published by

Shane

Briefly, Shane is: a father and husband, a friend, a geek, a Member of the ASF, a baker, an ex-Loti, a BMW driver, a punny guy, a gamer, and lifelong resident within the 495 belt. Oh, and we have cats.

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