Volunteering at the ASF and elsewhere in open source, I think a lot about open source brands. In particular: how do various open source projects – run by a wide variety of typically very geeky volunteers – present themselves publicly to new users? We sometimes spend so much time working on the great new code – and explaining it to other developers we already know – that sometimes I wonder if we’re really showcasing what our great new code can do for new users and contributors.
Here’s my quick review of the Apache Spark project, told purely from the point of view of a new user who just came to the project website. I’m trying to show what I think someone new to the project might think about the project once they get to the homepage. Since Spark is a major project in the big data space, there are a lot of search hits for Spark, including a wide variety of other software vendors.